How to use social media to build a thriving brand

Ep. 10- How to use social media to build a thriving brand

podcast solo Dec 27, 2023

Consistently showing up on social media can be overwhelming—especially if you’re not sure exactly how you should be showing up to support your business. It can be hard, and it can be work. 

But the reality is we’re so lucky we have access to a tool like social media because it allows us to build relationships more easily and effectively than ever before. And the best part? You don’t need thousands of followers to be successful—all you need is loyal followers who know your brand and trust you.

“When you have a strong brand, people will follow you and support you no matter what you’re doing. Because I built that really strong foundation as I grew and evolved my business, people came along on the ride with me.” - Sarah Lambert

Topics Covered

  • The good side of social media for entrepreneurs.
  • Relationship building in business then versus now.
  • How social media access can lead to resentment. 
  • The role building a brand plays in your social media success.
  • Why you don’t need thousands of followers to make money online.
  • How sharing your life helps you build connections.
  • Why it’s okay to show up real and authentically (without oversharing).
  • What your human design says about how you show up on social. 
  • How sharing authentically can help you build trust with your audience.
  • What it means to lead with love.
  • The importance of showing up consistently.
  • Why you need to know your core message and share it over and over again.

Ready for Expansive Strategies and Shifts? Connect with Sarah on Instagram: www.instagram.com/thesarahlambert 

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